Hifas da Terra: when fashion and science collide

Hifas da Terra

Science chic, with natural roots.

BATH, United Kingdom – Imagine delicious chestnuts, the smell of fine wood and an array of mushroom species. Agaricus blazei, Boletus edulis, Shiitake, Maitake mushrooms and several other beautiful organisms surround you. It is here, in this forest, that pure magic is created around Hifas da Terra. It is here that a collaboration between fashion and science has been established.

The science behind fashion

“Fashion is the science of appearance, and it inspires one with the desire to seem rather than to be.”- Edwin Hubbell Chapin

Hifas da Terra is a biotechnology company that has managed to combine innovation, sustainability, ecology and mycology (the study of mushrooms) not only in the world of science, but also in the world of fashion. It is through their range of accessories that they aim to reconnect users with their natural environment.

When consumers select the garments and accessories they hold, they make a decision. This is more than just an aesthetic; it is the way that consumers communicate, a way in which to fit into a niche group within a community. Therefore, fashion becomes a form of individual expression; it is an outlet that conveys attitudes and personality traits. These pieces act as a forum where they gain the attention of consumers who are passionate about science and speak the same to others.

Hifas da Terra

The team behind the science, the science behind the Fashion, Hifas da Terra.

Textiles, science and fashion

Fashion relies on science for all its production, textiles and manufacturing technologies. What Hifas da Terra is now focusing on is how science may potentially start to rely on fashion. Fashion is exposed to people in a format that they can understand. To this end, Hifas da Terra has utilised textiles and their fashion accessories to create a communication medium between science and consumers.

The textile prints produced at Hifas da Terra are inspired by the scientific research undertaken in their mycology laboratories.

Mushrooms are beautiful organic structures with a diverse species family. The diversity of mushrooms is observed through their biological shapes and colour intensity. Hifas Style utilises mushrooms not only for their organic beauty, but also in order to stimulate awareness of the natural benefits obtained from them.

Hifas da Terra

The “Charles Darwin” leather portfolio bag.

Science is the new fashion

Hifas da Terra is passionate about communicating the benefits that can be reaped from mushrooms. They are committed to educating consumers, reconnecting them with their natural environment and stimulating their consciousness of nature through a means of fashion. Fashion is in the trees, in the soil, in the surroundings that are enjoyed. Hifas da Terra presents us with a range of Hifas style that not only appeals to the uses of our highly technological city lifestyle, but also echoes the calm fresh environment of a chestnut forest. It is here that Hifas da Terra proclaim: science is the new fashion! As Iria de Ana, Founder of Hifas da Terra says:

We wear our passion. We expose it. We love it.

Hifas da Terra

“Into the Wild” cotton scarf.

Hifas da Terra believes in enjoying natural surroundings and celebrating organic shapes. It is now that you can escape the concrete jungle and allow your personal style to say the same about you.

Courtesy of: Hifas da Terra | Website: www.hifasdaterra.com

Looking for a practical portfolio?

Hifas da Terra
Hifas da Terra is offering this beautiful £126 worth “Charles Darwin Boletus Portfolio” (large enough to fit a 14″ laptop and sleek enough to carry into the night) to someone who leaves a comment below. Try your luck!
The competition runs from 13th to 31st October!


Jazz Brell About the author

An Australian model converted into an aspiring UK entrepreneur inspired by the world of fashion. With a B.A. in Fashion Textiles Design and MSc International Business, she is passionate about the collaboration between both sectors and utilising her skills to benefit the fashion industry.

Comments

  1. What a Fasinating idea of bringing nature and fashion together!

  2. Fashion “Made in Galicia” for the World!
    I wish you every success.
    Best regards from a fashionista in Germany

  3. I Will use this portfolio for my meetings!!! It is incredible!!!

  4. Glad to see other sectors connecting consumers with the natural environment. The start of something big!

  5. Congratulations on an amazing website!!! This portfolio would be very handy for my new job! 😉

  6. Already enjoying the goodness of mushroom extracts, I would love to combine it with the good looks of the Boletus Portfolio.

  7. Love the combination between science and fashion! As a researcher I have found that many people imagine us like lab rats, and sometimes colleagues can give you a funny look if one spends a little time taking care of the appearance….These portfolios are amazing!!!

  8. Muy bueno, original, un regalazo!!!

  9. Arantxa Herraiz :

    Oh! 🙂
    Awesome portfolio for my meetings! Fashionable, original…
    I work in an enviroment related with nature.. I’m sure it won’t pass unnotice to my clients.
    Congrats!

  10. Hitch Boukhari :

    Fantastic combination! Congratulations Jazz!

  11. ¡Me encanta esta colección! ¡Son un must para esta temporada! Mi preferido, sin duda, el Amelia Earhart.

  12. Rosemary de Arce :

    Kudos for your fantastic initiative!! Connecting environment and fashion to create a world of interesting, innovative and trendy modern accessories embracing everyone’s personal taste. As the quote above:
    I’ll wear your passion, expose it and love it!!

  13. Elizabeth Deheza Elizabeth Deheza :

    I’m very happy to have featured this article this month. This is not the first time that we look at initiatives that try to bridge the gap between fashion and science. Good luck to all the entries as who better than you, FG readers, to become Ambassadors of Hifas da Terra by mixing and matching this great portfolio with your every day looks!

  14. Me encantan las setas y la moda, y esta colección me parece la mejor idea para combinarlas. This Boletus portfolio rocks!

  15. Lovely bag and great article! 🙂

  16. Great article! Indeed our choices make us what we are, and our look is telling a story about ourselves to whoever wants to listen. Nature is always beautiful and surprising, especially mushrooms. So, these guys may have chosen a great source of inspiration!!!

  17. I just love the idea of having nice people and new ideas that make this world a better world so near my new Pontevedra home. As soon as I can I would love to come and visit. I wish you very good luck on your way!

    • Encantame este xogar da moda coa natureza micolóxica: meus parabens por esta iniciativa, vou facer un presente a miña moza con un bolso de boletus

  18. Me encanta!! Hace poco conocí Hifas da Terra en Galicia y es una auténtica maravilla. Que ahira hagan una línea de accesorios inspirados en ellos lo encuentro muy original y apropiado para aquellas personas como yo que nos encanta la naturaleza y llevamos por delante siempre la conservación de ella! Lo quiero!

  19. Interesante página, la colección es perfecta para esta temporada¡ me encanta la moda y por supuesto las setas¡¡ Me encantaría ganar el portafolios Charles Darwin¡¡

  20. I´m so proud to see our humble galician mushrooms looking so smart in this art pieces… well done!

  21. Congratulations Cordula! You have won the Charles Darwin Boletus Portfolio bag! I hope you enjoy the bag and get lots of use out of it! Sincerely, Hifas da Terra

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