LONDON, United Kingdom — Who is now following you on Twitter? This is the question that I posed myself when trying to understand the sort of crowd that recently started to follow my twitter account. I have to admit that I am a late comer to the powerful 140 character media channel, but since I have started to tweet and follow brands, designer, projects and institutions, I have been exposed to great emerging talents and new stories that cannot be untold. Therefore, I would like to take a closer look at my most recent followers who happen to belong to the eco-fashion industry and have indirectly introduced me to bespoke new brands and projects.
COSSAC — Conscious Fashion
This upcoming brand, whose official website will be launched during the last week of October, offers statement designs executed through ethical means. I became particularly interested by the sophisticated images posted in their twitter account from a recent photo shoot. COSSAC sparked my curiosity on this eco-fashion brand, so I contacted Agata Natalia Kozak, founder and designer of COSSAC who enthusiastically commented:
We embrace the idea of sustainability, promoting clothing with a lower environmental impact. From a perfect timeless white top to eye catching statement pieces, we offer our clientele sleek and stylish collections that adapt to the current fashion trends, and yet stay ethical.
Agata explained that the mission of COSSAC is to source eco-friendly fabrics and to produce quality garments that are sustainable in both manufacture and design, without sacrificing style. As she said: “Our garments will be your tool in making the ethical statement, offering a more sustainable and environmentally friendly alternative to the often wasteful fashion industry; we want to start a change in the way people perceive fashion and want to promote more responsible and conscious consumer behaviours.”
Call of the Brave
This project and brand has a unique selling point in that anyone can upload a design and start a campaign to try and get enough people to say: “I want that on a tee shirt”. If you get enough pre-orders within a time limit then Call of the Brave screen-prints the design on environmentally friendly sweatshop-free tee shirts. As Dave Martin, founder of Call of the Brave explained:
Each artist gets a commission, and we also give away a proportion of our profits to victims of unfair fashion such as projects helping the families affected by the Rana Plaza building disaster in Bangladesh. Because we take pre-orders, we are proving the demand before we print the tee shirt. So our customers can order a tee shirt that fits them in whichever colour and material they want the design on.
Dave also mentioned that if there are any problems with your purchase, Call of the Brave gives free returns. In the same way, if its customers love the tee shirt they purchased, then they are asked to send back an old tee shirt. Dave’s team up-cycles the returned old shirts and sells the refashioned garments online. As Dave concluded: “We are trying to do everything a little different.” And I could not agree more with Call of the Brave’s mission: “Change the fashion industry one tee shirt at a time.”
I was recently introduced to what seemed to be the first ever non-GMO biodegradable Corn Resin wristwatch. Hunter Green only uses organic corn to create its Corn Resin material. PLA (Polylactic Acid) Corn Resin is made from 100% corn… an interesting approach from “farm to wrist”. Hunter Green Eco-Classic Chrono contains zero toxins and is lead-free with a mercury free battery and the straps are made from eco-friendly 100% organic cotton and cork. Wow! And from the looks perspective, The Chrono is sleek, bold and stylish.
Hunter Mayers brand founder proudly talked about the story behind Hunter Green:
I was lucky enough to meet David Lynch (Filmmaker) at a charity event. He has timeless look, but I noticed he was wearing a cheap plastic, neon yellow wristwatch. He was expressing himself. After the event I wanted to express myself, I wanted a to purchase a watch like his. Searching the web for the perfect watch to express myself, I could not find a watch that satisfied me both in design and materials. I wanted something that was eco-friendly and stylish, I could not find it, so I made my own.
Hunter Green’s ultimate goal is to create a line of affordable eco-friendly wristwatches and to this end, Hunter is currently running a Kickstarter campaign that ends on 29th October with the hope to put him in a better position to reach his goal. Good luck with this venture!