The Quest For The Perfect Shirt

When it comes to ‘well-dressed gentlemen’, there is no better address than Jermyn Street. We take a closer look to Hilditch & Key and Emma Willis which demonstrate that the quest for the perfect shirt is timeless!

Want To Be A Fashion Writer?

The influence of a fashion writer is undisputed. To be a great fashion writer you need to be interested in the ‘why’ rather than the ‘what’. Never knowing when the change is going to come, we need to lead with a unique voice and vision, a sharp eye and a desire to learn everyday and teach the world our findings.

The Evolution of Fashion Journalism from Print to Digital

People have been wearing clothes for centuries, but when did the idea of fashion begin? More importantly, how did fashion writing start? We walk you through the creation of fashion plates and fashion periodicals from the early 1800s to glossy fashion magazines, blogs and vlogs. A must-read for fashion journalists!

What is your Idea of Oriental Culture?

It seems that Asians are eliminating the attitude of “worship to the West”. Through the eyes of deputy editor-in-chief Chiaoling Lin, we discover the mysterious relationship between Asians and fashion.

The Rise (and Rise) of Vlogging

Vloggers seem to be the absolute fashion favourite. How are they shaping the game in advertising campaigns and brand messaging? Has the movement reached its peak or is there more to come? Let’s find out.